Scott Williamson
Product Lead at Magical Apps · Toronto, Canada
10 years in e-commerce
I love building products that make running a business online easier for merchants.
To do this, I work every day to improve our portfolio of Shopify apps. From research to strategy, UX, marketing, writing, education, and support, I do it all.
I have over ten years of experience in the web design industry. During that time, I've worked with clients across a variety of industries: hospitality and tourism, law, psychiatry, construction, and more.
One of my hobbies is playing Beyblade. My passion for it led me to founding a now top-ranking blog dedicated to helping players improve their performance. With my articles about our apps and running your Shopify store, I aim to do the same thing for your business.
What Scott knows best
- Shopify app product strategy and UX
- Web design across hospitality, tourism, law, and more
- Technical writing and merchant education
- Marketing, support, and customer success
Things you might not know
- Founded a top-ranking Beyblade blog in his spare time
- Over ten years in the web design industry across diverse sectors
- Handles everything from research and strategy to writing and support
Favorite thing about this job: “Building products that make running a business online easier”
Articles by Scott
8 published articles
How to Protect Your Margins on Small Orders with a Handling Fee on Shopify
Learn how to use handling fees on Shopify to protect margins on small orders without surprising customers, with...
Read more →How to Charge U.S. Retail Delivery Fees on Shopify (Colorado, Minnesota, and Beyond)
Learn how to charge U.S. retail delivery fees for orders from Colorado and Minnesota on Shopify with help from Magical...
Read more →How to Charge California's New 1.5% Covered Battery-Embedded (CBE) Waste Recycling Fee on Shopify
Learn how to charge CalRecycle’s Covered Battery-Embedded (CBE) Waste Recycling Fee in Shopify with setup steps using...
Read more →Price Elasticity for Shopify: How to Test New Prices Without Hurting Your Sales
Learn how to experiment with pricing on Shopify without hurting sales. Explore price elasticity, A/B tests, and...
Read more →Can I bulk edit product meta titles and descriptions with SEO Doctor?
No. Magical SEO Doctor does not offer a manual bulk editor.
Read more →Can Magical SEO Doctor optimize my blog posts?
Not at this time. The app is built to audit and improve product and collection pages only.
Read more →Can Magical SEO Doctor spot duplicate content?
No. The app currently focuses on fixing on-page SEO issues like meta tags, image alt text, and broken links.
Read more →Can Magical SEO Doctor suggest keywords?
Yes. Go to Fix Issues in the app.
Read more →