Quick Answer
If you need a simple negotiation popup, Offerly does the basics well. But if you want more control, like Pay What You Want features, cart-level offers, or more tools that help you guide customers toward completing a sale, Magical Make an Offer has the broader feature set at a similar price point. For most growing stores, it ends up offering better long-term value.
How the Two Apps Compare
Both apps let customers submit offers and both cover the basic workflow well. After testing Magical Make an Offer and Offerly side by side on a Shopify store, the main differences come down to flexibility and how much control each app gives you.
Magical Make an Offer offers more tools for shaping how offers work on your store. It supports Pay What You Want, cart-level offers, advanced product targeting, more field types, and more display formats. These options give you more control over how offers appear and guide customers toward completing a sale.
Offerly keeps things simpler. It focuses on a basic make-an-offer button & pop-up, with a few additional communication features like SMS notifications and reminder emails. It works well if you just need a simple negotiation option.
Both apps cover the essentials, but Magical Make an Offer has the broader feature set, which tends to matter more for stores that want flexibility or expect a higher volume of offers.
If you’re still deciding whether or not a Make an Offer feature is worthwhile for your store, here’s a quick guide that explains the main benefits and why so many merchants use it.
Setup Process
Both Magical Make an Offer and Offerly follow almost identical setup steps. You install the app, create your first rule or “offering”, and then activate the app embed block in the Shopify theme editor.
There isn’t much to compare here. Both apps are beginner-friendly, require very little configuration to get started, and make it simple to get the Make an Offer button showing on your product pages.
Once your first rule is active and the app embed block is enabled, the Make an Offer button will appear on your store automatically.
Setting Up Your First Rule
Magical Make an Offer Rule Configuration
To add Make an Offer to your store with Magical Make an Offer, you start by creating a “Rule”. Rules let you decide where Make an Offer appears on your site and how the negotiation process behaves.
Conditions
You can apply a rule to all products, specific collections, specific products, or custom conditions such as product type, option name, or option value.
Magical Make an Offer also supports cart-level offers, which Offerly does not.
Pay What You Want
You can allow customers to make offers above or below the product price, so they can pay what they want for items. This lets you support donation pricing, sliding-scale services, fans or supporters paying more, and goodwill-based pricing models. Offerly does not offer Pay What You Want in any form.
Automations
You can automatically accept, decline, or counter offers within whatever thresholds you choose. Automations can be based on percentage discounts or fixed-amount discounts. Offerly does not have fixed-amount logic.
Display Options
You can choose to display the offer button as a button, badge, banner, or inline on product pages. You can also show an offer button on collection pages.
Offerly supports button-only.
Suggested Amounts
You can guide customers toward reasonable offers using suggested amounts. Offerly does not include this feature.
Fields
MAO includes custom fields for collecting information from customers. Options include short answer, paragraph, multiple choice, checkboxes, or dropdowns. Many merchants use a short answer field to collect phone numbers.
Offerly offers basic text fields and phone number capture, however complex forms or multi-question workflows are not possible.
Offerly Offerings Configuration
When you set up Offerly, you will create one or more “Offerings”, which act as the app’s version of rules.
Button Visibility
You can enable Offerly on all products, specific products, or specific collections however, custom conditions like product type or option-based targeting are not available.
Automatic Responses
Offerly can auto-accept, auto-decline, or auto-counter offers within a percentage threshold.
It does not support fixed-amount automations, but it does include a feature that lets you delay the automated response by a few seconds.
Styling Options
Offerly’s main configuration in the app admin is simple and lightweight, however you can style the button and add additional text fields inside the app embed settings of the theme editor. Display formats are limited to button-only.
Accepting an Offer & Checkout
Both Magical Make an Offer and Offerly follow a very similar checkout flow. When a customer submits an offer, it appears in the app under Offers, where you can view all open offers and see exactly how much the customer is willing to pay. Both apps send email notifications to merchants when a new offer comes in. Offerly also includes SMS notifications, although this is limited to US phone numbers.
If automations are not enabled, you can manually accept, decline, or counter the offer directly from the app admin.
Once an offer is accepted, both apps send the customer a customized email with a unique checkout link, allowing them to complete their purchase at the agreed price. These emails can be customized in both Magical Make an Offer and Offerly.
Here’s what an incoming offer looks like inside Magical Make an Offer. You can see the full offer details at a glance, including the product, customer email, discount, and status, with options to accept, decline, or counter.
Offerly keeps the management screen simpler, showing each offer in a single row with quick Accept, Counter, or Decline buttons.
Feature Comparison
Here is a quick look at how Magical Make an Offer and Offerly compare on the features shoppers and merchants notice most.
| Feature | Magical Make an Offer | Offerly |
| Make an Offer button | ✔ Yes | ✔ Yes |
| Percentage-based automations | ✔ Yes | ✔ Yes |
| Add offer to products and collections | ✔ Yes | ✔ Yes |
| Basic custom fields | ✔ Yes | ✔ Yes |
| Customizable emails | ✔ Yes | ✔ Yes |
| Basic analytics | ✔ Yes | ✔ Yes |
| Merchant notifications | ✔ Yes | ✔ Yes |
| Pay What You Want (offers above price + enforce minimums) | ✔ Yes | ❌ No |
| Advanced product targeting (product type, options) | ✔ Yes | ❌ No |
| Cart-level offers | ✔ Yes | ❌ No |
| Suggested offer amounts | ✔ Yes | ❌ No |
| More display formats (badge, banner, inline) | ✔ Yes | ❌ No |
| More field types (dropdowns, checkboxes, short answer) | ✔ Yes | ❌ No |
| Deeper analytics (top products, top customers) | ✔ Yes | ❌ No |
| SMS merchant notifications | ❌ No | ✔ Yes (US only) |
| Discount stacking (shipping + product discounts) | ❌ No | ✔ Yes |
| Reminder emails with optional extra incentives | ❌ No | ✔ Yes |
Magical Make an Offer goes much further when it comes to customization and targeting. Features like Pay What You Want, cart-level offers, suggested offer amounts, and advanced product conditions are all designed for merchants who want more control over how customers negotiate. Magical Make an Offer also supports more display formats and more field types, giving you far more freedom to integrate offers into your store and collect the information you need.
Offerly keeps things simple and includes a few communication-focused features, such as SMS notifications (limited to US numbers), discount stacking with other product and shipping discounts, and optional reminder emails with additional incentives
If you want a broader look at other Make an Offer apps on Shopify and how they stack up, we also put together a full comparison of the top options: Best Shopify Make an Offer Apps
Pricing & Value
Both apps include their full feature set on every plan, so pricing mainly comes down to cost structure and how often your customers use Make an Offer.
Magical Make an Offer
| Plan | Starter | Growth | Power |
| Monthly | Free to install | $9/month | $199/month or $999 annually |
| Commission | 1% | 0.33% | No per-order fees |
Offerly
| Plan | Starter | Pro | Elite |
| Monthly | Free to install | $6/month | $125/month |
| Commission | 0.9% | 0.3% | No per-order fees. |
How They Compare
The percentage fee difference between the two apps is small. If you’re a light user, the Starter and mid-tier plans feel similar in terms of cost. In those cases, the choice usually comes down to which app gives you the features you actually need. Magical Make an Offer has more tools overall, so you get more control over how offers show up on your store.
For stores that get a lot of offers, the difference becomes clearer. Magical Make an Offer’s Power plan has a discounted annual option at $999 per year, while Offerly’s Elite plan works out to about $1,500 per year. That’s a pretty big gap. And if you’re a heavy user, you’ll likely get more value from Magical Make an Offer’s extra features like Pay What You Want, advanced product targeting, more field types, and cart-level offers.
If you want predictable flat-rate pricing or expect customers to submit offers often, Magical Make an Offer ends up being the better long-term value. Offerly’s Elite plan is cheaper month-to-month, but it doesn’t offer an annual discount.
Support & Reliability
Both apps have solid reviews and active support teams behind them.
Magical Make an Offer has a 4.5-star rating with over 170 reviews, and has been on the Shopify App Store since 2015. It’s been around for a long time and is a well-established part of the Shopify ecosystem.
“This app has been a game changer for our business. It’s opened up so many conversations, increased our sales and has even helped us grow our email list. Out of all the Shopify apps we currently use, this is by far our favorite.”
– Artist Replete
Offerly is newer, launched in 2024, but has a 4.9-star rating with around 50 reviews. Even though it’s newer, the feedback so far has been very positive.
In general, Magical Make an Offer has a longer track record and a larger user base, while Offerly has a strong early rating and a more recent launch. If long-term reliability matters to you, Magical Make an Offer has nearly a decade of battle-testing behind it.
Recommendations
Both apps can help your store increase conversions by letting customers make offers. The best choice really comes down to whether you want a simple negotiation popup (Offerly) or a more flexible pricing engine that supports advanced rules, pay what you want, and deeper customization (Magical Make an Offer). Either tool can succeed depending on your store’s needs.
About the author
Kyle Godon works with hundreds of Shopify merchants who use Make an Offer to sell everything from antiques and collectibles to furniture, luxury resale items, automotive parts, and unique one-of-a-kind products. He spends his days reviewing real merchant setupsand sharing best practices learned from stores where haggling and flexible pricing are part of the buying experience.