EU PPWR: Packaging Waste Reduction, Reuse, and Recycling Targets
Reference for the EU Packaging and Packaging Waste Regulation (PPWR), which sets targets for reducing packaging waste, increasing reuse, and mandating recycled content. Applicable from August 2026.
This is a regulated fee — required or governed by law in the jurisdictions below.
Overview
The Packaging and Packaging Waste Regulation (PPWR) harmonizes EU rules on packaging across the full life cycle. It aims to reduce packaging waste per capita by 5% by 2030, 10% by 2035, and 15% by 2040 (vs. 2018). Reuse targets include 40% for transport packaging and 10% for beverage packaging by 2030. Recycled content requirements for plastic packaging range from 10% to 35% depending on packaging type. The regulation affects e-commerce packaging, single-use plastics, and EPR obligations. Producers and importers may face higher compliance costs that can be passed through. The regulation entered into force on 11 February 2025 and applies from 12 August 2026.
Fee schedule by jurisdiction
1 jurisdiction with active fee requirements.
| Jurisdiction | Fee |
|---|---|
| European Union | Compliance costs; no fixed per-unit fee |
European Union
Compliance costs; no fixed per-unit fee
All packaging (B2C and B2B) placed on the EU market
Targets: reduce waste 5–15%; reuse 40% transport, 10% beverage; recycled content 10–35% plastic. EPR and design-for-recycling obligations.
Enforcement
Member states will enforce PPWR through national law. Non-compliance can result in penalties under applicable member-state legislation.
Shopify compliance
This is a mandatory fee — merchants selling in covered jurisdictions are legally required to collect it. Shopify requires that mandatory fees be clearly disclosed to customers before checkout. Use a Shopify app like Magical Fees to automate collection and ensure compliance.
This information is maintained by the Magical Apps team and reviewed semi-annually. Always consult official government sources for the most current requirements.
Quick facts
- Regulation
- Packaging and Packaging Waste Regulation (EU) 2025/40
- Country
- European Union
- Jurisdictions
- 1
- Category
- Eco-Participation Fees
Explore EU Packaging and Packaging Waste Regulation (PPWR) in practice
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