Allowing customers to make an offer gives them a sense of control and flexibility, which can help turn hesitant shoppers into buyers. Many merchants find that when a customer has the chance to negotiate the price, they are more likely to complete the purchase, even if they were unsure about paying the listed price.
Instead of losing a sale when a customer hesitates, Make an Offer gives them a way to keep the conversation going. Customers who might have abandoned their cart at full price often decide to buy when they feel heard and involved in the process.
By offering this option, you’re creating more opportunities to convert visitors into paying customers and boosting your store’s overall conversion rate.
Originally from our Help Center