Color Variants Features

The capabilities that power Color Variants — from rule engines and location-based targeting to automatic calculation and full checkout transparency.

Color Swatch Display

Replace dropdown menus with visual color swatches so customers can see all color options at a glance.

Support custom color definitions, uploaded swatch images, and variant-linked color selections for a polished shopping experience.

Show product images that change dynamically when customers hover over or select a color swatch.

Install Color Variants on Shopify and see the difference today.